WEST ELM BRAND GUIDE / 2018
West Elm is a global design company dedicated to transforming people’s lives and spaces through creativity, style, and purpose. We partnered with Trollback in 2018 to create a brand manifesto that encompasses our core brand values: we are kind. We are optimistic. We are committed. We are conscientious by design. From there we built a fully refreshed style guide.
Branding & identity
Inspired by the color and forms of our product, our icon system represents our unique perspective on everyday objects.
Pops of color paired with hand touches create a playful visual language across our evergreen assets.
The launch of the style guide was celebrated internally via office activation, printed pieces and a branded lunch tote.
