WEST ELM KIDS BRAND IDENTITY

At West Elm, we believe kids’ spaces should reflect who they are and what they love. Our commitment to quality reduces waste and prioritizes circularity—we provide your family with the best, while doing what’s best for the planet. Our products are designed to nurture curiosity and imagination, while anchored in practicality and versatility that grows with your child. 

We created an versatile brand identity that can flex across all ages and stages, using a mix of unexpected color pairings, playful typography and modern accent shapes that can be applied across all print and digital touchpoints.

Role: Design Direction
Creative Direction: Megan West, Keith Pollock
Design: Kailey Roth, Pamela Boone