WEST ELM FALL CAMPAIGN

Design & art direction for West Elm’s Fall 2023 campaign including web design, digital marketing and retail design. With 95% of West Elm’s product designed in house, we kicked off the fall season by reinforcing our design leadership with an emphasis on form and function. We created a new site and retail experience that diverted from our standard lifestyle layouts, and zeroes in on product details and highlights bold curves and statement silhouettes, paired with impactful messaging that focuses on newness and our modern aesthetic.

Role: Design Direction
Creative Direction: Keith Pollock
Design: Kailey Roth
Photography: Thomas Loof
Photo Art Direction: Erika Oliveira
Styling: Natasha Felker
Copy: Sydney Levin